FAQ
Frequently Asked Questions
Find answers to common questions about our company and the services we provide. If you want further clarification, do not hesitate to reach out to us.
Getting your message out is important. But more important is getting it out to your constituents that actually vote. If you have the resources to knock on every door, advertise to every resident, do a mail-out to every address and place signs in every neighbourhood, then maybe our services aren't for you. But if you want to plan a campaign that allows you to target neighborhoods with precision then we can help you do that. Our reports allow you to more effectively manage your resources to craft your canvassing routes, advertising and direct mail.
We provide reports for anybody looking to get intelligent analysis and tailored information about Canadian voters. These reports can be used by any political candidate to improve their campaigning, but we have a focus on campaigns with modest budgets. Big budget major election campaigns at the provincial and federal level often have access to data and party resources. But those running smaller campaigns or those at the local level are often at a data disadvantage. We are able to close that gap and provide unique analytics to candidates who might think they already have it all.
Technically speaking, anyone can access and use voter data basics. But do you know where to look and what you might be missing? We have established processes of research, finding proper sources, organizing, aggregating, sorting and preparing the data into a useable format. It is neither a simple nor timely endeavour, so rely on our expertise while you focus on your campaign efforts.
Our exact methodology is, of course, proprietary. We aggregate demographic data from municipal, provincial and federal databases. Our algorithm then analyzes the calculations and cross references the demographic information with the leading academic research on voter turnout. The result is a Voter Engagement Score mathematically calculated for neighbourhoods in your electoral district.
Getting your message out online is an important part of your campaign, but old-school methods remain key: door knocking, signage and mailouts. Embrace both. You could also consider the addition of our social media primer, which helps you target your message to specific demographics online with a tailored message.
We do not take reservations for exclusivity in advance, nor do we put it on 'hold'. It is only available to the first purchaser in any given electoral district and is priced on request.